YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

"Fans shouldn't have to choose between accepting a blackout and hoping their favorite team's game doesn't compete with an overtime finish somewhere else. They paid for access, and they should receive ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. YouTube users are watching sports on the streaming platform in rapidly growing numbers, according to its chief ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

After months of build-up, YouTube TV’s new Sports and genre plans feel underwhelming. YouTube started hyping up these plans in December, promising cheaper bundles with fewer channels you don’t care ...

In the not too distant past, YouTube was considered a nuisance by sports organizations and rightsholders. The ease at which anyone could upload a video, regardless of whether or not they had the ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...